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Digital marketing services store free Starting a blog to make money requires more attention and planning compared to creating one for fun. Always have it in mind that you are building a blog for thousands to millions of potential visitors. Whenever you make a change on your blog, always ask yourself this question – “Are my visitors going to like this?”

Note that user experience is critical in blog building, so you need to pay attention to details and ensure you are making the right choices. Online business courses free

This lesson will teach you all the essential things you need to have in place before building your blog. Getting these things ready will make your work faster and reduce confusion along the way.

1. Digital Marketing Services Design Your Logo and Graphics 

 

Get a good logo that is distinctive, appropriate, practical, simple, and conveys your blogs intended message. Make sure your logo is responsive (i.e. it should display correctly in all devices) and has the same background colour as your theme.

You don’t have to be a graphic design genius to create incredible designs. Create your logo, infographics, social media images, banners, eBooks and more using a free online visual design tool called Canva. Just choose a template, insert your texts, change the colours, move some things around, and boom, you have yourself a fresh design in minutes. Online business courses free

2. Digital Marketing Services free Choose A Blog Theme

 

Choosing your blog theme is not limited to searching for the most attractive and mind-blowing design. There are other essential features you need to look out for before selecting a theme. Here are some characteristics of a good blog theme:

  • High speed and performance
  • Responsive across all devices (mobile and desktop)
  • SEO friendly design
  • Compatible across all browsers
  • Monetizable layout (where to place adverts and promotions)
  • Frequent updates
  • Awesome user interface
  • Excellent user experience

Remember that your theme will be the physical component of your blog that users will see. If you pick a wrong theme, it will drastically reduce user experience (your visitors won’t enjoy browsing through your content), and this will decrease your traffic. In the next lesson, I will recommend some cool themes for different niches. Online business courses free

3. Digital Marketing Services free Write Static Content for Important Pages

 

There are some pages on a blog that have less frequently updated content called Static Content. These pages (also known as static pages) are significant for traffic conversion and redirection (it gives visitors an idea of where to go within the blog). Examples of static pages include: Online business courses free

  • Homepage
  • The “About Us’’ page
  • Service page
  • Team or Members Page
  • Privacy Policy page
  • Term & Conditions page
  • Contact page
  • Resources page and
  • Landing pages.

These pages need to have professionally copy-written contents that converts traffic like crazy. You need to invest your time in creating these contents because it is the bedrock of your blog.

Tips and Resources –

  • Please make use of Pinterest to search for excellent page design inspirations and use WordPress page builders (like Elementor) to replicate them.
  • Termsfeed will help you generate your blog’s “Terms & Conditions” and “Privacy Policy” content.
  • GetResponse will help you build high converting landing pages for your products or/and services.
  • I found this Hubspot article very useful when building my homepage.
  • This Hubspot article helped me with my “About Us” page.
  • Your “Resources” page should be simple and straightforward. Check out mine here! Online business courses free

4. Digital Marketing Services free Create Cornerstone Blog Posts

 

Cornerstone posts are the main content on a blog that is usually very detailed and long. These set of posts are written to address the main topic of a blog while future blog posts will help shed more light on the latest and trending developments in the niche.

For example, a newbie blogger in the email marketing niche will create one or more standard cornerstone blog posts that teach the core email marketing topics. These posts will be promoted, and SEO optimized to ensure they get lots of traffic to the blog. Visitors will then be directed to other posts within or outside the blog through internal and external linking respectively. Online business courses free

Bottom line – Write a few keyword-optimized blog posts that will be your cornerstone posts.

5. Digital Marketing Services free Open Social Media Accounts

 

Increase your blogs online visibility by creating official accounts on popular social media platforms like Facebook, Instagram, Twitter, Quora, LinkedIn, and YouTube. Opening these accounts early will help you get the username of your choice and grow your followers slowly before your blog kicks off. Here are some advantages of creating social media accounts for your blog: Online business courses free

  • Increases your domain authority
  • Creates brand awareness
  • Improves search engine rankings
  • Running targeted campaigns and promoting blog content
  • Building a relationship with other brands
  • Gain marketplace insights
  • Allows others to share your content
  • Generates relevant traffic

Tips – Ensure you link social media profiles to your blog to gain more targeted followers and make use of social share plugins that will enable readers to share your blog posts to their social media audience. It will generate more traffic to your blog.

6. Digital Marketing Services free Choose A Content Management System

 

A content management system (CMS) is a software tool that you can use to build and manage your blog effectively. One of the main advantages of CMS is that it enables non-technically minded users to create functional pages or upload and modify the content, without having to outsource the work to a webmaster or understand programming languages such as HTML, CSS, JavaScript or PHP.

Some popular CMS most bloggers use are WordPress, Blogger, Joomla, Drupal, Magento (for eCommerce stores), Squarespace, and Wix. There are many more CMS to choose from, but I recommend you build your new blog using WordPress. Here are some reasons why I love WordPress (WP).

  • WordPress is cheap and easy to maintain.
  • Blogs built with WordPress are very responsive.
  • It is Search Engine Optimization (SEO) friendly.
  • WordPress gets updated regularly for better performance.
  • It gives your blog security and prevents hacks. Online business courses free
  • WordPress can be integrated with the best hosting provider, Bluehost.
  • There are thousands of themes and plugins that will give your blog added functionalities.
  • WordPress is beginner-friendly and easy to learn.

Lesson 8 will teach you how to build your new blog from scratch, using WordPress.

Tip – For more natural integration with Bluehost, you don’t need to download WordPress directly from the official website (wordpress.org). You can easily install it from your Bluehost Cpanel and get started in minutes. digital marketing services.

Disclosure: This lesson contains affiliate links. Online business courses free

Let's solve your online business puzzles.

Starting a new business sounds fun, but when you aren’t getting the results you hoped for, that’s when things get difficult.

digital marketing services

Let's solve your online business puzzles.

Starting a new business sounds fun, but when you aren’t getting the results you hoped for, that’s when things get difficult.

digital marketing services

Let's solve your online business puzzles.

Starting a new business sounds fun, but when you aren’t getting the results you hoped for, that’s when things get difficult.

digital marketing services

Social Media Management

Increase your brand's credibility and awareness by taking advantage of the power of social media. Build and nurture an organic audience that will come through for your business when you need to make sales.

Social Media Management

Increase your brand's credibility and awareness by taking advantage of the power of social media. Build and nurture an organic audience that will come through for your business when you need to make sales.

Social Media Management

Increase your brand's credibility and awareness by taking advantage of the power of social media. Build and nurture an organic audience that will come through for your business when you need to make sales.

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Email Marketing

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Great content will positively impact your business. Add spice to your brand by dishing out professionally copywritten content that makes the best impression. Let us write and manage your content; we have the best copywriters.

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Great content will positively impact your business. Add spice to your brand by dishing out professionally copywritten content that makes the best impression. Let us write and manage your content; we have the best copywriters.

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Paint a perfect picture of your business in the minds of your audience. ''Invest in business branding, and your products/services will sell itself''. That's the power of good branding, and we know how to harness the power. Hire us!

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Get more organic traffic to your website, landing page, sales funnel, or online store by playing the SEO game the right way. Beat your competitors by ranking higher for high-traffic keywords. Improve your SEO score by hiring our elite search engine optimization squad.

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Get more organic traffic to your website, landing page, sales funnel, or online store by playing the SEO game the right way. Beat your competitors by ranking higher for high-traffic keywords. Improve your SEO score by hiring our elite search engine optimization squad.

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Website & Graphics Design

87% of people will judge a company's credibility based on its website or general design. You need to make the best impression and establish instant trust before making online sales. Your website is your online office; let us help your furnish it.

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Website & Graphics Design

87% of people will judge a company's credibility based on its website or general design. You need to make the best impression and establish instant trust before making online sales. Your website is your online office; let us help your furnish it.

Website & Graphics Design

87% of people will judge a company's credibility based on its website or general design. You need to make the best impression and establish instant trust before making online sales. Your website is your online office; let us help your furnish it.

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All You Need To

Grow Your Online Business

Our digital marketing and design teams are ready to bring your imagination to live by offering premium services with customizable pricing. We have all you need to take your online business to the next level.

All You Need To

Grow Your Online Business

Our digital marketing and design teams are ready to bring your imagination to live by offering premium services with customizable pricing. We have all you need to take your online business to the next level.
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